Expectations from investors
How much you should expect from investors depends on several key factors, including:
1. Stage of Your Startup
Stage | Typical Investment Range | Investor Type |
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Idea/Pre-seed | $10K – $200K | Friends & Family, Angel Investors |
Seed | $250K – $2M | Angel Investors, Seed Funds |
Series A | $2M – $15M | Venture Capital (VC) Firms |
Series B+ | $10M+ | Larger VC Firms, Private Equity |
2. What You're Offering in Return
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Most investors expect equity (ownership).
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At early stages, typical equity offered is 10%–25%.
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Higher the risk, higher the expected ownership or return.
3. Your Valuation
For example:
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If your startup is valued at $1M (pre-money) and you’re offering 20% equity, then:
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You can raise ~$250K (post-money $1.25M).
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Valuation is often determined by:
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Market size
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Traction (users, revenue)
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Team quality
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Product readiness
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Competitive advantage
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4. Your Needs & Milestones
Base your ask on:
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Runway: How many months of operations the money will support (typically 12–18 months)
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Milestones: Product launch, user acquisition, revenue targets, etc.
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Expenses: Team, tech, marketing, legal, infrastructure
5. Investor Type
Investor Type | Typical Ask | Typical Return Expectation |
---|---|---|
Angel | $10K – $500K | 5x–20x return in 5–7 years |
VC | $1M – $20M+ | 10x+ return, exit-focused |
Incubator/Accelerator | $20K – $150K | 5%–10% equity |
Example Scenario:
If your software company is at early seed stage with MVP, small user base, and promising team:
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Reasonable expectation: $100K – $500K for 10%–20% equity
If you want, I can help you draft a funding strategy or estimate your valuation based on your business metrics.
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