Building a business like boAt means creating a strong consumer electronics brand focused on lifestyle, pricing, and youth culture—not just selling gadgets. Here’s a clear roadmap based on how boAt scaled into one of India’s biggest audio & wearable brands. 1️⃣ Understand What Made boAt Win boAt didn’t invent new tech. It focused on: 🎯 Affordable premium positioning 🔥 Youth-focused branding 📱 Strong online distribution (Amazon, Flipkart, D2C) 🇮🇳 “Designed in India” identity 📢 Aggressive influencer & celebrity marketing 💰 Asset-light model (outsourced manufacturing) Founders: Aman Gupta and Sameer Mehta 2️⃣ Choose Your Product Category Strategically boAt started with: Charging cables Earphones Headphones Bluetooth speakers Then expanded to: Smartwatches TWS earbuds Gaming audio Your Move: Start with: High demand Low R&D complexity Easily sourced from OEM manufacturers Strong branding opportuni...